Whenever you're putting an opportunity in front of a specific person to entice them to join your firm, the last thing you want is to bore them or display low-effort.
Active candidates are going to apply no matter what...
After all, they're looking for a new opportunity
Companies need a strategy for getting passive candidates to "apply"
What do they want to learn about your company before feeling comfortable enough to open a conversation?
For us, we've been building content based on:
> The company itself
> What products they provide
> What areas they service
> The leadership of the company
> The company's achievements and local influence
> An introduction to their superior
> Details on the day to day of the role
[NOTE: If you're in the southeast, we have an extra strategy without a change in price that will position your brand better than any of your competitors... just ask]
We build lighthouses so when someone goes to the page, they have the opportunity to consume high quality multimedia about the company - at their own pace.
The best part is that even if they don't opt in, we can re-target them later with value propositions through social media.
Which leads into another big strategy . . .